You can’t able to provide the best products or services to your customers without knowing what they need. And for that, market research and market research tools are crucial. As a business owner or a marker or if any, you should always aim to provide products and services that help your customers. One thing which can assist you during this matter is superb free market research tools. But finding the only instrument from the abandons of online tools can take plenty of time and money. So to save lots of your precious resources, today, we’ve listed the 9 best free market research tools that are easy to use.
Before moving to the list, let’s see why you need to use market research tools for your business research. The right tool can assist you to analyze the market and growth of your business. Which can be difficult thanks to constant changes within the market. Market research tools are vital for spotting business opportunities easily, lowering your business risks, producing relevant materials, finding where to advertise, outperforming competitors, setting a better goal for your business, easily making a choice, identifying customer requirements, and improving selling techniques. Now that you’re convinced, let’s advance to our list of the
List of 9 Best Free Market Research Tools
- No.1 Google Trends
- No.2 Statista
- No.3 Tableau Public
- No.4 Google Analytics
- No.5 Make My Persona
- No.6 Google Keyword Planner
- No.7 Ubersuggest.
- No.8 Google Alerts
- No.9 Pew research centre
#1 Google Trends
Google Trends is one of the only free market research tools. Use it to seem for specific keywords, subjects, and phrases that have gained interest over a selected period of your time. The work is completed by analyzing many Google searches. You enter a phrase to calculate what proportion it had been searched for in proportion to the whole number of searches done on Google over the recent years. Google Trends has features like real-time data, pointing out the newest trends, a simple and straightforward interface, and easy to navigate. And it’s 100% free.
Statista is one of the only market research tools for building an internet statistic in market research. It gives access to the info from marketing research institutions and their opinion. You can even get an assessment. From business organizations and govt institutions in different languages with this tool. Researching various industries helps you understand the character of competition. Furthermore, using Statista allows you to get the relative size of the industries, their average expenditures, and individual company expenditures. Statista has some amazing features including a statistics portal, research and analysis, content and knowledge design, and e-commerce insights for your business. You can use the essential plan of Statista for primary data and statistics for free. For a company account, you have to pay 700 dollars per month.
#3 Tableau Public.
Tableau Public may be a free data visualization tool that allows you to find out market research data with analytics and business intelligence. Using its mechanisms, you can get simple and intuitive visualization of rather complex data. Tableau Public can create interactive graphs and maps, build a dashboard in minutes, highlight the analysis, automatically connect Tableau Public to Google sheets, has embedded visualization, and automated mobile layouts. And it all comes at zero cost.
#4 Google Analytics
Google Analytics isn’t a broader market research tools entirely. But it can assist you to research the traffic on your website and give you a whole picture of your visitors and their demands. The main features of Google Analytics are, reporting traffic, tracking conversion, keyword guidance, reference of third parties, and custom dashboard. If you’re a little business that desires to avoid paying monthly fees, you can use their free service. But if you’d wish to use an enormous amount of features, you can buy the Google Analytics 360 degree.
#5 Make My Persona
Make My Persona is one from Hubspot. This tool allows you to make buyer personas by answering a series of questions based on existing marketing research. Using this tool, you can determine more about your market. With MakeMyPersona, you’ll easily create personas, enjoy fantastic form layouts. It comes with essential question series to know users and downloadable word document. This Market Research Tool is free.
#6 Google Keyword Planner
Google Keyword Planner may be a fantastic tool for basic keyword research. The main task of the tool is to seem for the phrase or keywords that are associated with your business. In brief, Google Keyword Planner allows you to seek out new keywords and obtain an in-depth idea about how your audiences are checking out information within your market. Google Keyword Planner can research keywords, make suggestions for daily budget, show monthly search details, has a column for brand spanking new competition, and can add new keywords to your existing campaigns. This tool is one of the free marketing research tools.
Ubersuggest may be a simple tool for doing marketing research on keywords and contents. All you’ve got to try to do is input a phrase, and it’ll come up with an extended list of additional keywords. In version 6.0, you can log in to the dashboard of Ubersuggest for free of charge. And can trace the ranking of your competitor’s website. Features include an overview of the domain, top SEO pages, keyword ideas, content suggestions, backlink data. Ubersuggest is liberal to use.
#8 Google Alerts
Google Alerts is one of the simplest free market research tools you’ll use. you can set email alerts, to get notified for every new end in Google that matches your needs. Such as sites, blogs, research projects, or newspaper articles. Features are free notification service, real-time alerts on keywords, lets you track your competitors, create links, and easy to use. You can use the tool free of charge.
#9 Pew research centre
Our last tool within the list Pew research centre is a fair fact tank that informs people about the problems, point of view, and trends shaping the planet. The website features a massive database of free inquiries on various fields. They conduct demographic research, content analysis, public opinion polling and other data control social research. Its features are a smooth interface, interactive charts, a research centre, and a huge database. You can use the tool free of charge through their website.
Thereupon we have come to the end of our list of 9 free market research tools. Applying one or all of them will significantly assist you to understand your online business market. So take some time and obtain the simplest one from the list. If this article has helped you, please share it with others, and thanks for reading